All supported media types

Various image formats can be used in Primer: JPEG, PNG, GIF

The following applies in principle:

• The images should have the aspect ratio 16:9.
• Images should ideally be uploaded at least 1316px wide and 740px high.
• As maximum size 3840px times 2160px (4k) is recommended.
• With the exception of GIFs, in Primer, images are output optimized for the device used. On a mobile device, for example, a smaller image is delivered than on a laptop with a 15-inch screen.

SVG files(.svg) are scalable vector graphics. They are especially suitable for logos, as they can be scaled without losing sharpness. This leads to much sharper display on modern devices (e.g. mobile phones, tablets, notebooks) with a high-resolution screen than pixel graphics such as PNG.

In Primer, SVG files are scaled to use either the maximum height or the maximum width of the space given by the design. The resulting "white space" to the left and right or top and bottom of the image is output transparently in most cases.

In Primer, we recommend using an SVG file for at least the website logo.

To download documents we recommend formats such as PDF. Like all media, the documents can be freely linked in the content.

Videos from YouTube and Vimeo are supported by default. Simply enter the link to the video, Primer will then load metadata such as titles and embed the video in an optimally responsive and accessible manner. Additional video providers can be activated.

Icon fonts such as Fontawesome are popular to visualize content. With the Icon Browser in Primer, any icon can be selected within seconds. At the same time, Primer helps to establish a consistent visual language, as the pages with the use of each icon are listed.

Due to the special support of social media contributions from Instagram and Twitter, they can be embedded by specifying their URL. Other social media contributions must be embedded with a code snippet by the customer administrator. If necessary, we will extend the list of supported services.